OkCupid Encourages Voter Registration With New ‘VILF’ Campaign
Since the launch of OkCupid’s Voter 2020 badge earlier this month, the dating app reports that 125,000 people across the United States have added it to their dating profile. Now, they’re launching an ad campaign to spread the word with the ultimate hope of getting even more people to exercise their right to vote this Election Day.
— OkCupid (@okcupid) September 17, 2020
The ad is focused on a fictitious (but probably very familiar) character named Trevor who “can flex his abs, his jaw. and his volunteer work with children.” The ad’s dramatic voice over continues, “but he can’t flex his voter pin because he never registered.”
The satirical video also includes the stellar line, “A-list looks can’t make up for D-bag values,” while urging viewers to not be like Trevor. At its conclusion, the ad encourages viewers to register to vote and be a… VILF. Curious what a VILF is? Well, it’s a spin on the familiar MILF acronym, with this one standing for — you guessed it — “Voter I’d Like to F***.”
If you’ve already done your part and registered to vote, amazing! OkCupid users can let potential dates know just that by adding the app’s Voter 2020 badge to their dating profile. It should also be noted that registered voters are 85 percent more likely to receive a message on the app, so consider exercising your right to vote as the ultimate turn-on right now. The app also launched a Voter 2020 Stack earlier this month to help registered voters connect more easily.
“Is the act of voting inherently super hot? Maybe not. Are you far less attractive if you don’t? Of course,” stated Bianca Guimaraes and Kevin Mulroy, co-Executive Creative Directors at Mischief, the marketing agency that helped OkCupid with the ads. “This campaign celebrates all the VILFs out there doing their hot, sexy civic duty.”
If that doesn’t encourage folks to register and have their voice counted in the presidential election on Nov. 3, we’re not quite sure what will.